Processing of personal data at We are Beauty AB, 20 April 2021
For We are Beauty AB, personal integrity is important. We strive for a high level of data protection. In this policy, we explain how we collect and use personal data. We also describe your rights and how you can assert them. You are always welcome to contact us if you have questions about how we process your personal data. Contact details are at the end of this text.
By accepting the policy in connection with a purchase or providing information, you consent to the processing of your personal data in accordance with below.
WHAT IS PERSONAL DATA AND WHAT IS PERSONAL DATA PROCESSING?
Personal data is all information about a living natural person that can be directly or indirectly linked to that person. It is not just about names and social security numbers, but also about, for example, pictures and e-mail addresses.
Processing of personal data is everything that happens with the personal data in the IT systems, regardless of whether it is about mobile devices or computers. This concerns, for example, collection, registration, structuring, storage, processing and transmission. In some cases, manual records may also be covered.
PERSONAL DATA CONTROLLER
We are Beauty AB, org. no. 559269-6255, with address C/o Perfect Day Media, Sturegatan 16114 36 Stockholm, is the personal data controller for the personal data you send to us. We have appointed a data protection officer to ensure that we always process your personal data in an open, correct and legal manner. You can contact our data protection officer at the following email address: gdpr@allIambeauty.com
WHAT PERSONAL DATA DO WE COLLECT ABOUT YOU AND WHY?
We mainly process your; Name, Social Security number, Address and contact details, Payment details, Account information, IP address and information about your use of the Company's website. Information about visitor statistics, which of our goods or offers you were interested in and how you interact with our newsletters. Information about your purchases
We are Beauty collects personal data that you primarily provide directly to us, for example when you place orders or register on the website, contact customer service, subscribe to newsletters or hand them out in our store or salon. Data is also collected through cookies to be able to administer your purchases and to improve your user experience.
We also document all communications we have with you via e-mail, this in order to provide the service you expect from us.
HOW DO WE USE YOUR INFORMATION?
We are Beauty processes personal data mainly for the purposes stated below as well as for any additional purposes that may be stated at the time of collection:
Enable customer service communication and provide good service for your questions you have for us as a customer
Manage your order and administer your user account/customer profile
Carry out analyzes of orders and send out newsletters and SMS with offers - general and targeted.
Carry out analyzes and market research
Analyze your behavior on our website to develop, deliver and improve our webshop and its services
Analyze which of our goods you are interested in, services and offers you have been interested in, which of our newsletters you have interacted with, information about your purchases in order to provide you with offers that we think suit you. We may then transfer this information to our partners. This then takes place completely anonymously
Be able to send information and marketing via social media, as you have an active customer relationship with us. Please note that you can refuse this at any time.
Be able to provide you with relevant recommendations, offers and customized services based on what others with similar behavioral patterns have been interested in or searched for on our webshop
Send important notices about changes to our terms and policies
Be able to fulfill legal obligations, for example regarding requirements in the Accounting Act
ACTORS WHO ARE INDEPENDENTLY RESPONSIBLE FOR PERSONAL DATA
We are Beauty may disclose your data to third parties such as to, collaboration partners, personal data assistants and providers of card and communication services for marketing purposes and to fulfill our obligation to you. In all handling of personal data, however, a high level of security and confidentiality is always observed.
Third parties to whom We are Beauty discloses information or otherwise provide information about a customer or Account Holder may only use the information for the purpose of selling and marketing We are Beauty and We are Beauty's collaboration partners and services and products or for the purpose of delivering services with connection to We are Beauty's agreement with you as a customer or account holder.
We will not sell your personal data to third parties unless we have your permission to do so.
HOW LONG DO WE SAVE YOUR PERSONAL DATA?
By submitting information to We are Beauty, you give your permission for We are Beauty to register, store and process the specified personal data for specified purposes. We are Beauty will store your personal data as long as you are a customer with us, i.e. as long as you have not deregistered your account with We are Beauty. We will also delete and in some cases anonymize personal data for customers who are no longer active. Due to legislation, certain data in the bookkeeping, for example, needs to be saved for at least seven years.
WHAT ARE YOUR RIGHTS AS A REGISTER?
As a registered user, you have a number of rights under current legislation. You have the right to receive an extract that shows which personal data we have registered about you. You can request correction of incorrect data and in some cases deletion.
- If you request the deletion of personal data, we cannot always comply with your request, for example if:
- The data is necessary to provide the service or product you have ordered
We have compelling legitimate reasons to retain your personal data that outweigh your privacy interest.
The personal data must be saved to fulfill a legal obligation.
You also have the right to object to certain types of treatment:
You have the right to request that we limit the processing of your personal data. For example, by objecting to your data being used for marketing purposes. You can contact us at any time to stop marketing to you as a customer either directly through the information in the mailings or through our customer service or logged in to My Pages where you can also request and delete your personal data completely.
However, we may continue to process your data, even though you have objected to the processing, if we have compelling legitimate reasons for the processing that outweigh your privacy interest.
If your data is processed because you have given your consent to such processing, you have the right to withdraw that consent at any time.
HOW IS YOUR PERSONAL DATA PROTECTED?
We work to take all appropriate technical and organizational measures that are required in each individual case to protect your personal data and otherwise ensure that the processing takes place in accordance with current legislation. Only the people who actually need to process your personal data in order for us to fulfill our stated purposes have access to them.
COMPLAINTS TO THE SUPERVISORY AUTHORITY
If you believe that we are handling your personal data incorrectly, you can contact us. You also have the right to submit a complaint to the supervisory authority Datainspektionen.
LINKS ON THE WEBSITE
CHANGES IN INTEGRITY POLICY
CONTACT US WITH QUESTIONS ABOUT HOW WE PROCESS PERSONAL DATA.
For further information on personal data management, or if you have questions, please contact us at:
We are Beauty AB
C/O Perfect day Media
Sturegatan 16, 114 57 Stockholm
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