ALL I AM
Information about personal data processing at We are Beauty AB, 20 April 2021.
Your privacy is very important to us here at We are Beauty AB. We aspire to a high level of data protection. The following policy describes how we collect and use personal data. We also describe your rights and how you can exercise them. You are always welcome to contact us if you have any questions at all about how we process your personal data. Our contact details can be found in this text.
By accepting this policy when you make a purchase or provide us with information, you give us your consent to process your personal data in accordance with what is set out below.
WHAT IS PERSONAL DATA AND WHAT IS MEANT BY THE PROCESSING OF PERSONAL DATA?
Personal data is information about a living natural person that can be linked directly or indirectly to that person. This not only includes names and personal identity numbers but also pictures and email addresses, for example.
Personal data processing covers everything that is done to personal data using an IT system, no matter whether this be a mobile device or a desktop computer. Personal data processing includes the collecting, recording, structuring, storage, editing and transfer of data. Manual recording may also be covered in certain cases.
THE PERSONAL DATA CONTROLLER
We are Beauty AB, Org. No. 559269-6255, C/o Perfect Day Media, Sturegatan 16114 36 Stockholm is the personal data controller for all of the personal data that you send to us. We have appointed a data protection officer to make sure that we process your personal data in an open, correct and lawful manner at all times. You can contact our data protection officer at the following email address: gdpr@allIambeauty.com
WHAT PERSONAL DATA DO WE COLLECT ABOUT YOU AND FOR WHAT PURPOSE?
We primarily collect your: name, personal identity number, address and contact information, payment information, account information, IP address and information about your use of our website. Information on visitor statistics, what products of ours and what offers you have been interested in and how you have interacted with our newsletters. Information about your purchases
We are Beauty first and foremost collects information that you provide to us directly, for example when you place an order or sign up to our website, contact our customer service team, subscribe to our newsletter or when you provide information to us in our store or salon. We also collect data via cookies in order to manage and administer your purchases and to improve your user experience on the website.
We also document all communications that we make with you via email with a view to providing you with the level of service that you expect from us.
HOW DO WE USE YOUR PERSONAL DATA?
We are Beauty processes personal data primarily for the purposes listed below and for any other additional purposes which will be stated at the time of data collection:
To enable customer service communications and to provide good service in response to your questions as a customer
To manage your orders and administer your user account / customer profile
To conduct analyses on orders and to send out newsletters and SMS messages containing special offers – both general and targeted.
To conduct analyses and marketing surveys
To analyse your behaviour on our webshop in order to develop, deliver and improve our webshop and its services
To analyse which of our products you are interested in, what services and offers you have been interested in, which of our newsletters you have interacted with, and details about your purchases in order to provide you with offers that we think you will appreciate. We may also subsequently pass on this information to our partners. This is done in a fully anonymised form.
To be able to send you information and marketing materials via social media as you have an active customer relationship with us. Note that you can reject this at any time.
To be able to provide you with relevant recommendations, offers and tailored services based on what others with similar behavioural patterns have shown an interest in or searched for on our webshop.
Send you important messages regarding changes to our terms and conditions and policies
To be able to fulfil our legal obligations with regard to requirements in the Swedish Bookkeeping Act, for example.
ACTORS WHO ARE INDEPENDENTLY RESPONSIBILE FOR PERSONAL DATA
We are Beauty may pass on your information to third parties including our partners, personal data processors and suppliers of card and communication services for marketing purposes and in order to fulfil our obligations to you. A high degree of security and confidentiality is observed with regard to all personal data processing.
Third parties with whom We are Beauty may share information or otherwise provide information to about a customer or an account holder will only receive data for the purpose of selling and marketing We are Beauty and We are Beauty’s partners and services and products, or in order to deliver services related to the agreement that We are Beauty has entered into with you as the customer or account holder.
We will not sell your personal data to third parties unless we have your consent to do so.
HOW LONG DO WE KEEP YOUR PERSONAL DATA?
By providing personal data to We are Beauty, you give We are Beauty your permission to record, save and process the personal data concerned for the purposes stated. We are Beauty will store your personal data for as long as you are a customer of ours; i.e. for so long as you have not deleted your account at We are Beauty. We will also delete and in certain cases anonymise personal data for customers who are no longer active. Under the law, we are required to retain certain data relating to bookkeeping for a minimum of seven years.
WHAT ARE YOUR RIGHTS AS A DATA SUBJECT?
As a data subject, you have a number of rights under current legislation. You have the right to receive an extract as to what personal data we have stored on you. You can request the correction of incorrect information and in certain cases also deletion.
- We cannot always accommodate requests for the deletion of personal data. Among other reasons this may be because:
- The data is necessary in order for us to provide the service or product that you have ordered from us
We have compelling legitimate reasons to retain your personal data which override your interests.
The personal data must be retained in order for us to fulfil a legal obligation.
You also have the right to object to certain types of personal data processing:
You have the right to request that the processing of your personal data be restricted. For example, you can object to your data being used for marketing purposes. You can contact us at any time to ask that we cease marketing aimed at you as a customer either by using the information contained in the marketing material or via our customer service team or by logging in to My Pages (Mina Sidor) where you can also request and delete your personal data completely.
However, we may continue to process your data despite your objection if we have compelling legitimate reasons to process your data which override your interests.
If your data is processed on the basis of your consent, then you are entitled to withdraw your consent for such processing at any time.
HOW DO WE PROTECT YOUR PERSONAL DATA?
We take all the appropriate technical and organisational measures which are required in each case in order to protect your personal data and to otherwise ensure that all data processing is undertaken in accordance with applicable legislation. Only those persons who actually need to process your personal data in order to fulfil our stated purposes will have access to it.
COMPLAINTS TO THE SUPERVISORY AUTHORITY
You can contact us directly if you believe that we are processing your personal data improperly. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection.
LINKS ON THE WEBSITE
CONTACT US WITH ANY QUESTIONS REGARDING HOW WE PROCESS YOUR PERSONAL DATA.
If you would like any more information about our personal data processing or if you have any questions, you are welcome to contact us at:
We are Beauty AB
C/O Perfect Day Media
Sturegatan 16, 114 57 Stockholm
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