Beauty Lessons: How to create a natural base with a glow
An even base doesn't have to mean a lot of makeup. With the right products, you can even out your skin tone, add radiance, and still let your own skin take center stage.
Glow Primer and Tinted Moisturizer are two favorites for exactly that type of base – whether used separately or together. But what is the actual difference? In what order should you use them? And do you really need both?
Here, we walk you through everything you need to know.

What is a Tinted Moisturizer?
A Tinted Moisturizer is perfect for you if you want a more even skin tone without the feel or coverage of a classic foundation.
Our Tinted Moisturizer combines hydration with a sheer tint and subtle, buildable coverage. It blends into the skin, evens out the complexion, and provides a natural radiance while still allowing your own skin to shine through.
The result? A fresh, skin-like base that looks like your own skin – just more even and with more glow.
What is the difference between Tinted Moisturizer and foundation?
The biggest difference is the coverage and how it feels on the skin.
A foundation is usually used when you want more coverage and to create a more polished base. Tinted Moisturizer, on the other hand, provides lighter coverage and combines color with hydration.
This makes it perfect for everyday wear, traveling, or those days when you simply want a quick and natural base.
If you want a little more coverage in certain areas, you can build up the product where needed.
What does Glow Primer do?
Glow Primer prepares the skin for makeup while hydrating, smoothing, and providing a soft, natural glow.
Unlike a highlighter, Glow Primer is not about glitter or a clear highlighting effect. Instead, the radiance should feel like a part of your skin.
You can use it all over your face, focus on areas where you want more radiance, or wear it completely without other makeup.
Can you use Glow Primer without makeup?
Absolutely. Glow Primer can be used entirely on its own when you want your skin to feel hydrated, smooth, and get a little extra glow.
Apply it after your skincare routine and use it as the final step for a fresh, skin-like look.
Perfect for days when you don't want makeup – but still want a glow.
In what order do you use Glow Primer and Tinted Moisturizer?
Start with your regular skincare routine and let the products sink into the skin.
Then, apply Glow Primer to create an even base and add radiance. Follow with Tinted Moisturizer for light coverage and an even skin tone.
A simple three-step routine:
1. Skincare – hydrate and prep the skin.
2. Glow Primer – smooth and add radiance.
3. Tinted Moisturizer – even out the skin tone with light coverage.
Done.
How do you apply Tinted Moisturizer?
Tinted Moisturizer can be applied with your fingers, a makeup sponge, or a brush – choose whatever feels easiest for you.
Start with a small amount and work the product in from the center of your face outwards. Then, add more where you want a little extra coverage.
Because the formula is light and buildable, you don't need to use the same amount all over your face. Let the skin show through where it already looks even, and build up where you want more.
Can you mix Glow Primer with Tinted Moisturizer?
Yes – and it's an easy way to get even more radiance in your base.
Mix a small amount of Glow Primer with your Tinted Moisturizer before application for an extra glowy, skin-like result.
You can also mix Glow Primer with foundation when you want to combine more coverage with a radiant finish.
Which shade should I choose?
Both Glow Primer and Tinted Moisturizer come in different shades.
When choosing a Glow Primer, the shade should be close to your own skin tone and melt into the skin. Primer 01 suits light to medium skin tones, while the deeper shade provides warmth and radiance to medium to deep skin tones.
Tinted Moisturizer is designed to blend into the skin and provide a light, skin-like tint. Choose the shade that is closest to your own skin tone for the most natural result possible.
Do you need both Glow Primer and Tinted Moisturizer?
No – but together they give you the ability to build your base exactly as you want it.
Use Glow Primer alone when you primarily want radiance and a smoother feel on the skin.
Choose Tinted Moisturizer when you want to combine hydration with light color and even out your skin tone.
And use them together when you want to create an even, hydrated base with light coverage and extra glow.
That is the beauty of a simple base routine – you can adapt it to your skin, the day, and how much makeup you feel like wearing.
Discover our amazing kits and sets that combine our best-selling products for a complete beauty experience.
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