Beauty Lessons: Everything you need to know about tubing mascara

Tubing mascara has become a true beauty favorite – and it's easy to understand why. Full, long, and defined lashes, a formula that stays in place all day, and a removal process that almost feels too easy to be true.

But what exactly is tubing mascara? How does it work? And why did we develop Lash Sculpt Tubing Mascara when we already have our award-winning Everyday Perfection Mascara?

Here we go through everything you need to know.

 

 

What is tubing mascara?

What makes a tubing mascara special is the technology. Instead of just coating the lashes, the formula wraps each individual lash in small, flexible tubes.

This makes it possible to build volume, length, and definition while the mascara stays in place throughout the day without flaking or smudging.

With Lash Sculpt Tubing Mascara, lashes also get a visible lift and a sculpted, full finish. Apply one coat for a more defined result or build it up for more volume and intensity.

Why choose tubing mascara?

Beyond the results on the lashes, one of the major advantages is how the formula behaves during the day.

The tubing technology means the mascara encapsulates the lashes and stays in place without flaking or leaving dark marks under the eyes.

This makes tubing mascara a perfect option for you if you want:

• fuller lashes and more volume
• length and definition
• a lift and a more sculpted lash look
• a mascara that stays in place all day
• a formula that doesn't flake or smudge
• easy removal with warm water

Why a new mascara when we already have an award-winning favorite?

Our Everyday Perfection Mascara has been a favorite from the start – a best-selling and multi-award-winning mascara that provides volume, length, separation, and lift.

So why develop another one?

For us, it was never about replacing Everyday Perfection. We wanted to create an alternative with a different technology and a different feel on the lashes.

Everyday Perfection Mascara is our classic all-round favorite. The light, buildable formula provides length, separation, and lift, making it easy to customize the result based on how much effect you want.

With Lash Sculpt Tubing Mascara, we wanted to combine volume and length with a more sculpted, full finish – and all the benefits of 38°C tubing technology. The formula wraps each lash and builds up volume and definition while staying in place without flaking or smudging.

Two mascaras we love – but with different formulas and different benefits.

Everyday Perfection Mascara – our award-winning all-round favorite for length, separation, and lift.

Lash Sculpt Tubing Mascara – for a full, sculpted result with volume and definition – and the benefits of a 38°C tubing formula.

How to get maximum effect with Lash Sculpt

Start at the lash root and work the brush upward through the lashes. By getting close to the lash root, you create the sensation of denser, fuller lashes while also getting a nice lift.

For more volume and intensity, build it up with more layers. Work through the entire lash line and focus extra at the root before pulling the brush out toward the tips.

Do you want a more defined look? One coat goes a long way. Want more effect? Build it up until you have achieved the volume and intensity you want.

How do you remove tubing mascara?

This is perhaps the most satisfying thing about tubing mascara.

Lash Sculpt has a 38°C tubing formula, which means that the tubes release from the lashes with the help of warm water.

Moisten the lashes thoroughly with approximately 38°C warm water and let the water work for a short moment. Then use your fingertips and light pressure to gently pull the tubes from the lashes.

You might see small black tubes as the mascara comes off – that is the mascara, not your lashes.

No makeup remover and no rubbing needed. Just warm water.