




Award Winning Kit - Iconic Black
Discover our award-winning products, celebrated for their high-performance formulas and flawless results:
Everyday Perfection Mascara – Best Mascara 2024 by Damernas Värld. Delivers 18x more volume and 50% longer lashes with a water-resistant formula that lasts all day.
Perfect Eye Pencil – Iconic Black – Styleby Beauty Heroes 2022 & 2023. A silky, water-resistant kohl pencil with an intense grey tone for a sleek, long-lasting look.
The Lip Gloss – Nude Chic – Styleby Beauty Heroes. Creates fuller, hydrated lips with a vegan, non-sticky formula enriched with vitamin E and nourishing oils.
Offers and discounts do not apply to kits.
Products do not come in gift packaging. For the ingredient list, please visit each product’s page.
ALL I AM
Inspiration, guidance and quality products
"Since beauty is my biggest interest, I'm always looking for the best products. Being able to be involved in developing beauty products myself is a dream that is now coming true," says Amanda Schulman.