


Amandas Must Have Kit
Discover Amanda’s two beauty favorites with the ‘Amanda’s Must Have Kit’ – the essentials for every beauty moment.
In this exclusive kit, you’ll find our bestselling mascara that defines your gaze in a single sweep, along with a luscious lip gloss that adds moisture, shine, and a luxurious finish to your lips.
The Lipgloss – Pink Velvet (4.5 ml)
The Lipgloss – Pink Velvet is a soft, radiant lip gloss that gives your lips a fuller look without any stickiness. Enriched with vitamin E (antioxidants) and nourishing oils, it leaves your lips smooth, hydrated, and luminous.
Vegan & Cruelty Free
Everyday Perfection Mascara – True Black (8 ml)
The ultimate all-in-one mascara that lengthens, adds volume, and enhances fullness while separating each lash for a flawless finish. The unique double-sided brush features shorter bristles for volume and longer ones for maximum length and definition.
Formulated with nourishing ingredients that improve softness, evenness, and hydration, caring for every lash. Contains coconut oil and vitamin E for conditioning benefits.
- Provides 18x more volume and 50% longer lashes
- Vegan, paraben-free, and mineral oil-free
- 100% fragrance-free
- Ophthalmologist tested
Please note that offers and discounts do not apply to kits. All products are delivered in full size and do not come in gift packaging. For a complete list of ingredients, please refer to each product’s individual page.





We are more than just a beauty brand – we are the modern woman’s source of inspiration and best friend, here to guide you through the beauty jungle. ALL I AM Beauty is created for both the experienced beauty consumer who has tried everything and wants to streamline their makeup bag, and for those just beginning to explore their routine. Our range is carefully selected with high-quality products. Only the best and what you need. We believe in beauty that is smart, simple, and natural. That’s why, for example, we only have one mascara that works just as well for everyday use as for parties. All our products suit all ages and skin types.
Additionally, all our products are produced and manufactured in Sweden or within the EU, which we are very proud of.
Frequently Asked Questions
Amandas Must Have Kit

Our Story
We are more than just a beauty brand – we are the modern woman’s source of inspiration and best friend, here to guide you through the beauty jungle.
ALL I AM Beauty is created for both the experienced beauty consumer who has tried everything and wants to streamline their makeup bag, and for those just beginning to explore their routine. Our range is carefully selected with high-quality products. Only the best and what you need. We believe in beauty that is smart, simple, and natural. That’s why, for example, we only have one mascara that works just as well for everyday use as for parties. All our products suit all ages and skin types.
Additionally, all our products are produced and manufactured in Sweden or within the EU, which we are very proud of.







