



Everyday Essentials Kit
Get a fresh, natural look wherever you are!
This kit combines award-winning favorites – the mascara and eye pencil – with your beloved Touch-Up Creme Palette for quickly evening out the skin tone, defining the face, and enhancing the eyes. Perfect for everyday use and quick touch-ups.
The kit includes:
- Everyday Perfection Mascara (8 ml)
- Perfect Eye Pencil – Double Espresso (1.97 g)
- Touch-Up Creme Palette (2 g x 3)
Everyday Perfection Mascara – True Black
An award-winning all-in-one mascara that lifts, curls, adds volume and length, while perfectly separating the lashes. Enriched with coconut oil and vitamin E for a nourishing effect. Vegan, paraben-free, mineral-oil-free, 100% fragrance-free, and ophthalmologist tested. Perfect for both natural and dramatic lashes.
Winner of Styleby Beauty Heroes 2024 – “Best Mascara”
Winner of Damernas Värld Best in Test 2024 – “Best Versatile Mascara”
Perfect Eye Pencil – Double Espresso
A soft, water-resistant kajal that defines the eyes with an intense brown shade. Apply along the lash line or waterline for sharp definition, or smudge gently for a softer look. Vegan, fragrance-free, and ophthalmologist tested.
Winner of Styleby Beauty Heroes 2022 – “Best Kajal”
Winner of Styleby Beauty Heroes 2023 – “Best Eyeliner”
Winner of Damernas Värld Best in Test 2025 – “Best Brown Kajal”
Touch-Up Creme Palette
A luxurious cream palette featuring concealer, blush, and bronzer that melts seamlessly into the skin for a natural glow. The elegant, mirrored palette is perfect to keep in your bag.
- Concealer: Apply under the eyes, around the nose, or on imperfections to even out the skin.
- Blush: Apply to the apples of the cheeks for a fresh, rosy look.
- Bronzer: Apply to areas where the sun naturally hits – cheekbones, forehead, and jawline – for warmth and definition.
Easy to apply with fingertips or brushes (Sculpting Cheek Brush for blush/bronzer, Airbrush Concealer Brush for concealer).
Please note that offers and discounts do not apply to kits. All products are delivered in full size and do not come in gift packaging. For a complete list of ingredients, please refer to each product’s individual page.






We are more than just a beauty brand – we are the modern woman’s source of inspiration and best friend, here to guide you through the beauty jungle. ALL I AM Beauty is created for both the experienced beauty consumer who has tried everything and wants to streamline their makeup bag, and for those just beginning to explore their routine. Our range is carefully selected with high-quality products. Only the best and what you need. We believe in beauty that is smart, simple, and natural. That’s why, for example, we only have one mascara that works just as well for everyday use as for parties. All our products suit all ages and skin types.
Additionally, all our products are produced and manufactured in Sweden or within the EU, which we are very proud of.
Frequently Asked Questions
Everyday Essentials Kit

Our Story
We are more than just a beauty brand – we are the modern woman’s source of inspiration and best friend, here to guide you through the beauty jungle.
ALL I AM Beauty is created for both the experienced beauty consumer who has tried everything and wants to streamline their makeup bag, and for those just beginning to explore their routine. Our range is carefully selected with high-quality products. Only the best and what you need. We believe in beauty that is smart, simple, and natural. That’s why, for example, we only have one mascara that works just as well for everyday use as for parties. All our products suit all ages and skin types.
Additionally, all our products are produced and manufactured in Sweden or within the EU, which we are very proud of.







