The Bestselling Duo
Discover The Bestselling Duo, where two of our most sought-after and consistently sold-out favorites come together in an iconic combination. The kit includes The Lip Gloss – Pink Velvet and Perfect Eye Pencil – Double Espresso, both top sellers in their categories and celebrated for their performance.
The Lip Gloss – Pink Velvet
A silky-smooth, luminous lip gloss that gives the lips a naturally fuller look without feeling sticky. The formula is rich in vitamin E and nourishing oils that soften, protect, and deliver an elegant shine.
Pink Velvet is our best-selling lip shade and was awarded “Best Lip Gloss 2023” by Styleby Beauty Heroes and “Best Lip Gloss 2023” by Beauty Oscar.
Perfect Eye Pencil – Double Espresso
A highly pigmented, water-resistant soft eyeliner with a smooth, effortless application that delivers a refined, matte, and long-lasting result. Double Espresso is our most requested shade – a deep espresso tone that enhances the eye shape and stays fresh all day.
Perfect Eye Pencil is an iconic eyeliner that has received an impressive number of awards:
• Styleby Beauty Heroes 2022 – Best Kajal
• Styleby Beauty Heroes 2023 – Best Eyeliner
• Damernas Värld Best in Test 2025 – Best Brown Kajal
The formula is vegan, ophthalmologist tested, and fragrance-free for maximum comfort and safety.
Please note that offers and discounts do not apply to kits. All products are delivered in full size and do not come in gift packaging. For a complete list of ingredients, please refer to each product’s individual page.
We are more than just a beauty brand – we are the modern woman’s source of inspiration and best friend, here to guide you through the beauty jungle. ALL I AM Beauty is created for both the experienced beauty consumer who has tried everything and wants to streamline their makeup bag, and for those just beginning to explore their routine. Our range is carefully selected with high-quality products. Only the best and what you need. We believe in beauty that is smart, simple, and natural. That’s why, for example, we only have one mascara that works just as well for everyday use as for parties. All our products suit all ages and skin types.
Additionally, all our products are produced and manufactured in Sweden or within the EU, which we are very proud of.
Frequently Asked Questions
The Bestselling Duo
Our Story
We are more than just a beauty brand – we are the modern woman’s source of inspiration and best friend, here to guide you through the beauty jungle.
ALL I AM Beauty is created for both the experienced beauty consumer who has tried everything and wants to streamline their makeup bag, and for those just beginning to explore their routine. Our range is carefully selected with high-quality products. Only the best and what you need. We believe in beauty that is smart, simple, and natural. That’s why, for example, we only have one mascara that works just as well for everyday use as for parties. All our products suit all ages and skin types.
Additionally, all our products are produced and manufactured in Sweden or within the EU, which we are very proud of.